Today's business environment presents profound challenges in the modern world. Customers are more intelligent, informed, and connected than ever before. The traditional approach of defining brands through communication is being increasingly challenged. Instead, brands must be defined by the tangible experiences they create for customers and their societal role. Good, thoughtful, empathetic design is essential to the success of our client's businesses. Brands must inspire and guide innovation, shaping claims and promises. Creating better realities — not just a better image — is the only way to revitalise a brand. This approach to creating better realities is at the core of my design philosophy.

With 25 years of design experience, and successful work on various projects worldwide, I have developed my capability for strategic creative thinking and design craft. Additionally, as a Director at some of the world's most influential agencies, working in New York and the Middle East, my creative leadership approach and style are characterised by humility, empathy, kindness, and collaboration.

Love and peace, Angelo

…I love to explore// I love to see other people smile// I love it when clients are happy// I love positive change// I love it when Liverpool win// I love 3pts// I love good design// I love positive people// I love mornings// I love coffee// I love my mother's cooking// I love cold weather// I love man's ability to innovate against all the odds// I love Helvetica// I love sweet things// I love travelling// I love meeting new people// I love India// I love ambitious clients// I love creating new things// I love questioning everything// I love collecting things// I love curiosity// I love hot dogs// I love walking in the rain// I love laughing I love smiling// I love being nervous before presentations// I love Santa// I love bookstores// I love afternoon tea// I love roller-coasters// I love afternoon naps// I love sharp pencils// I love bonfires// I love the smell of vanilla// I love laughing until you cry// I love poetry// I love the sound of waves breaking// I love kissing// I loved the last day of school// I love my family// I love my wife// I love my work// I love cooking// I love learning new things// I love watching my son grow up// I love getting lost// I love animals// I love nature// I love quiet time// I love technology// I love xbox// I love skiing// I love New Years' Eve // I love sunsets// I love Wolff Olins// I love hugs from my wife// I love clean, crisp sheets// I love the smell of freshly cut grass// I love Tomato Ketchup// I love Museums// I love James Bond// I love Christmas lights// I love long weekends// I love family time// I love Wales// I love a clean sink// I love different cultures// I love humanity/I love baked potato with beans// I love old trainers// I love the smell of coffee// I love tattoos// I love the rhythm of walking// I love bird songs in spring// I love new music// I love homemade apple pie// I love my crazy life.

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Aldar,
Ashok Leyland,
BankAudi,
Bosch,
Cadbury, HESS
Citibank,
Cinestar,
Deerfield,
Elizabeth Shaw,
Goldman Sachs Group,
HESS
Hilton International Hotels,
Izmir,
Mobily Telco,
Network International,
NHS Wales,
Nokia,
Mubadala,
Multiple Sclerosis Society Wales,
Panasonic,
Philip Morris International,
Pirelli,
Qatar Foundation,
Qatar Football Association,
Qatar Government,
Saudi Tupane,
Sharp Electronics,
Studio-intO,
TATA,
UAE Government,
Vodafone,
Washington DC,
Welsh Environment Agency.

—Mencap, Wales
—Youth Offending Team, Wales
—Cancer Research, Wales